Poster Campaign
Art Direction | Graphic Design

The Brief

Livity wants to create a way to educate, explore or even soothe young social media users. We want to know what digital wellness/boundaries could look like for young people who have heavy social media usage and are feeling rubbish about it.

​

We want you to create an engaging and provocative campaign that aims to educate young people to navigate social media efficiently, and safely. Reducing stress and negative feelings associated with its use.

​

The Concept

Crop, Cut, Curate is a social media campaign designed to alleviate the stress experienced by young users online. It exposes the stark contrast between the carefully curated, aesthetic images on Instagram and the unfiltered reality behind these images, unveiling the illusion of perfection propagated by social media. The campaign seeks to raise awareness about the artificial nature of the online world and aims to provide comfort to users who may feel inadequate about their own lives.